Absolutely, you can sell your house for more than market value, but it hinges on several key factors.
Crucially, you must offer something unique that sets your property apart from others on the market. It’s not just about a fresh coat of paint; it’s about features that captivate a specific set of buyers who see exceptional value in what you are offering.
Unique selling points
To achieve a price above market value, your property needs to appeal to a narrow band of buyers who find its features irresistible. Here are some aspects to consider:
1. Prime location
Proximity to essential amenities like schools, shops, and public transport can significantly boost your property’s appeal. For instance, a house near a top-tier school or within walking distance of a train station might fetch a higher price due to its convenience and desirability.
2. Exceptional views
Properties with stunning, unobstructed views—whether of bushland or the city skyline—are always in high demand. Such features are hard to replicate and can command a premium price.
3. Rare additions
Premium or lifestyle features can add a touch of luxury and attract enthusiasts willing to pay more. Think, a dedicated under-house wine cellar, or ten-foot high ceilings – bonus points if it comes with an elaborate statement chandelier.
4. Family-friendly features
Sometimes, it’s the smaller, thoughtful additions that win over buyers. For example, a pool slide can seal the deal for some families if it captures their children’s imagination. Or a double garage with a studio on top can offer teenagers a “place of their own,” providing both independence and noise isolation from the main house.
Additionally, ground-floor bedrooms are increasingly popular for multi-generational households, providing accessibility and convenience for elderly family members or guests.
5. Enhanced entertaining spaces
Outdoor living areas can be a significant drawcard and adding those final touches don’t have to break the bank, either. Consider features like ceiling fans to keep cool in the summer and ward off bugs, or an outdoor TV, BBQ area, wet bar, and fridge can transform a simple patio into an entertainment hub
The role of a skilled salesperson
While special features can attract interest, the real key to selling your house for more than market value lies in effective salesmanship. A skilled agent will:
- Identify potential buyers: By understanding what different buyers value, an agent can highlight the aspects of your property that align with their needs.
- Create competition: Generating interest from multiple buyers can drive up the price. A good agent knows how to create a sense of urgency, which can encourage buyers to pay more to secure the property.
- Market strategically: Knowing how to market these rare features effectively can make a huge difference. High-quality photos, well-written descriptions, and targeted advertising can showcase your property’s strengths.
- Showing or selling?: A skilled agent knows how to sell the features of your home and can drive up buyer desire. An agent who simply shows your home to prospective buyers without selling its features will not create the optimum price you are after
Selling your house for more than market value is entirely possible with the right combination of unique features and a talented real estate agent. Remember, it’s not just about what you offer, but how you present and sell it.
For expert advice and support in selling your home, contact us at Prudential Real Estate.
Prudential Real Estate Macquarie Fields | (02) 9605 5333 | macquariefields@prudential.com.au
Prudential Real Estate Narellan | (02) 4624 4400 | narellan@prudential.com.au
